Sat. Jan 22nd, 2022

Professionals selling themselves to businesses, businesses selling to customers — being effective on social can benefit anyone

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This article was created by StackCommerce. Postmedia may earn an affiliate commission from purchases made through our links on this page.

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Content is king. And while most of us are tired of hearing that tired cliche, we will continue to as long as we need to communicate, sell, and buy online. No longer are personalities on Instagram and YouTube baffling, obscure individuals who we watch for free. Now, accounts and individuals who get a lot of views and a lot of followers are potential brand ambassadors for virtually anything.

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How social affects us all

For businesses, having a relevant collection of social media accounts that regularly engages a meaningful number of views and interactions is essential to making sales. So, if you are an entrepreneur, an executive, or a marketing professional, being savvy and up-to-date on the best practices for every major social media platform is of the utmost importance.

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For individuals, your ability to curate and generate interactions with your own social media accounts can help you when seeking employment, and for the most talented few, your content can actually start to earn you money directly through endorsements and ad campaigns. Regardless of what side of a business you’re on, if you want to start becoming a social media expert, there’s a lot from which you can learn.

Learning how to perform on social

The 2022 Social Media & Digital Ads Certification Bundle is on sale for just $44.99 and it features 8 courses on advertising and marketing with Twitter, Google, blogs, and more. Courses are taught by Faisal Siddiqui who has a 4.1/5 star rating for his digital marketing training skills. On top of social media marketing, courses also cover search engine optimization (SEO), which is another one of the other most valuable pillars of the modern digital marketing world, showing people how to rank high when people are searching for them.

Prices subject to change. 

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